PBS viewers are more likely to support the local arts, social and environmental causes, donate and volunteer locally, the audience you reach is active, curious and supportive. Public television viewers strongly believe learning is a lifelong adventure.
Overall, the public television audience mirrors the overall diversity of the United States with respect to race, ethnicity, income, and geography and reflects the local community in which it serves. Parents trust sponsors on PBS & PBS KIDS more than the advertisers on other commercial networks or streaming services.
On a national level, the "average PBS viewer" would likely be a married, homeowning woman who is in her 30s or 40s and has at least one child under the age of 11. PBS viewership tends to closely reflect the demographics of the community served by the local affiliate station.
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Spotlight On: The PBS Halo Effect.
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